8 Reasons Direct Mail
is More Effective than Email Marketing

It’s an age-old debate: direct mail versus email marketing.

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Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can contact your customers using the channels they prefer — television, social media, and mobile?

However, the latest data makes a strong case for printed direct mail. Sure, social media and mobile marketing are on the rise. But that doesn’t mean that customers aren’t responding to direct mail or that this channel is losing its effectiveness. That’s just plain false.

The reality is, direct mail remains a critical part of the mix. So the next time someone tries to tell you direct mail is dead, remember:

Don’t let digital marketers get away with stealing your customers based on false contrasts. Open the discussion about the benefits of direct mail versus email—and when to use each. Be proactive and let direct mail showcase what you can do.

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